Buffalo Reporter

Media Kit

Press resources, brand assets, and guidelines for BeTheBuffalo

Info iconAbout BeTheBuffalo for Teachers

BeTheBuffalo is a bilingual K-5 social-emotional learning (SEL) curriculum that helps teachers develop resilience, emotional intelligence, and character in their students. Our name comes from the powerful metaphor that buffalo are the only animals that run toward storms—by facing challenges head-on, they get through faster and emerge stronger. The curriculum is fully aligned with CASEL standards and includes a complete 40-week lesson planner already done for you—no planning required. Just open and teach with projector-ready lessons and printable activities.

Key Facts

Target Audience

K-5 Teachers

Students Served

Ages 5-11

Languages

100% Bilingual (EN/ES)

Curriculum

40-Week SEL Program

Standards

CASEL-Aligned

Lesson Planner

Complete & Ready to Use

Target Audience

Elementary school teachers, instructional coaches, and school administrators implementing SEL programs.

Color swatch iconBrand Colors

Click any color to copy the hex code to your clipboard.

Painting iconBrand Assets

Download official logos and images for press use.

Logo with Text

Logo with Text

Full logo with BeTheBuffalo text

Download
Buffalo Icon

Buffalo Icon

Buffalo on rocket mascot

Download
Buffalo Hero

Buffalo Hero

Buffalo mascot for hero sections

Download

Typography iconTypography

Primary Font

Fredoka

Available from Google Fonts

Regular (400)

Aa Bb Cc

Medium (500)

Aa Bb Cc

Semibold (600)

Aa Bb Cc

Bold (700)

Aa Bb Cc

Sample Text

The quick brown buffalo jumps over the lazy storm. BeTheBuffalo teaches children to face challenges with courage, compassion, and confidence.

Guidelines iconUsage Guidelines

Do

  • Use logos on light or neutral backgrounds
  • Maintain aspect ratio when resizing
  • Provide adequate clear space around logos
  • Credit BeTheBuffalo when featuring our content

Don't

  • Modify colors or add effects to logos
  • Stretch or distort the logo
  • Use on busy or clashing backgrounds
  • Recreate or approximate the logo

Email iconPress Contact

For press inquiries, interviews, partnership opportunities, or additional assets, please reach out to our team.

press@thebuffalomindset.com