Buffalo Reporter

Media Kit

Press resources, brand assets, and guidelines for BeTheBuffalo

Info iconAbout BeTheBuffalo for Counselors

BeTheBuffalo provides evidence-based, trauma-informed SEL resources for mental health professionals working with children. Our name draws on a powerful therapeutic metaphor: buffalo face storms head-on rather than running away. This mirrors the resilience we help children build—the courage to face difficult emotions and life challenges with healthy coping skills. The curriculum is designed for flexible use in individual sessions, small groups, or classroom integration.

Key Facts

Target Audience

Counselors & Social Workers

Age Range

K-5 (Ages 5-11)

Languages

100% Bilingual (EN/ES)

Approach

Trauma-Informed

Standards

CASEL-Aligned

Format

Flexible Sessions

Target Audience

School counselors, licensed clinical social workers, child therapists, and behavioral specialists.

Color swatch iconBrand Colors

Click any color to copy the hex code to your clipboard.

Painting iconBrand Assets

Download official logos and images for press use.

Logo with Text

Logo with Text

Full logo with BeTheBuffalo text

Download
Buffalo Icon

Buffalo Icon

Buffalo on rocket mascot

Download
Buffalo Hero

Buffalo Hero

Buffalo mascot for hero sections

Download

Typography iconTypography

Primary Font

Fredoka

Available from Google Fonts

Regular (400)

Aa Bb Cc

Medium (500)

Aa Bb Cc

Semibold (600)

Aa Bb Cc

Bold (700)

Aa Bb Cc

Sample Text

The quick brown buffalo jumps over the lazy storm. BeTheBuffalo teaches children to face challenges with courage, compassion, and confidence.

Guidelines iconUsage Guidelines

Do

  • Use logos on light or neutral backgrounds
  • Maintain aspect ratio when resizing
  • Provide adequate clear space around logos
  • Credit BeTheBuffalo when featuring our content

Don't

  • Modify colors or add effects to logos
  • Stretch or distort the logo
  • Use on busy or clashing backgrounds
  • Recreate or approximate the logo

Email iconPress Contact

For press inquiries, interviews, partnership opportunities, or additional assets, please reach out to our team.

press@thebuffalomindset.com